Director, Public Relations & College Communications



Director, Public Relations & College Communications

Salary

$81,039.20 Annually

Location

Northwest Campus, Gainesville

Job Type

Full-Time

Job Number

22-0143

Division

Office for Advancement

Department

16720001 - Marketing & Communications (MARCOM)

Opening Date

12/13/2022

Closing Date

1/20/2023 11:59 PM Eastern

Santa Fe College (SF) has been recognized as one of the top-rated community colleges in the United States. Santa Fe College is a student-centered institution with a commitment to open access, academic excellence, and cultural and ethnic diversity. SF enrolls over 16,000 students each semester, retains and completes over 60% of students every academic year, while over 10% transfer into the University system.

 

Description

Under the direction of the Assistant Vice President for Advancement, the Director of Public Relations, and College Communications plans, organizes, orchestrates, and evaluates a variety of activities in order to develop and maintain a strong and positive public image for the College. This position is the communications liaison with the president and works closely with the assistant to the president. This position supervises the director of marketing, and the web manager positions. It is responsible for developing, implementing, and supervising the communications and marketing for the college including oversight of marketing and advertising campaigns, written content and story material for website, social media, and college publications to advance the college's goals at the local, state, and national levels.  

Responsibilities and Duties

  • Develops and implements public relations, marketing, and communication strategies to support the annual department plan that will advance the mission and strategic goals of the college.
  • Collaborates with the assistant to the president and senior leadership to develop a unified communication and marketing strategic plan that will intensify public relations efforts in delivering a cohesive and successful Santa Fe College message.
  • Serves as a trusted advisor to the president, senior leadership, and the college community.
  • Evaluates and authorizes all forms of communication regarding the organization for release to the public.
  • Coordinates and supervises media relations for the college to ensure accurate and timely coverage of college events and news, utilizing newspaper, radio, television, and social media; serves as lead media spokesperson for the college; represents and acts on the president's behalf to the media when required.
  • Collaborates with the assistant to the president and president on college matters including press releases, news articles, announcements, presentations, profiles and stories highlighting students and programs that support college and campus communications and meet the college's outreach goals.
  • Provides counsel to the president, faculty and staff regarding current and potential public relations, community relations and communication issues.
  • Coordinates community activities to best represent the college to a variety of audiences in an effort to maintain and/or increase student enrollment.
  • Plans, coordinates, and directs selected special events or tours that attract media coverage and attendance of key groups such as elected officials, corporate sector leaders, K-12 leaders, and community-based organization.
  • In partnership with the assistant to the president, acts as a liaison with the media, elected officials, donors, alumni, and other key constituents in alignment with college's mission and strategic goals.
  • Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure.
  • Establishes, nurtures, and maintains positive internal relationships with individuals, businesses, elected officials and community-based organizations that support the College's outreach efforts.
  • Directs and oversees the design and structure of the college website; review and approve all web related promotional products.
  • Arranges for interviews with personnel for print and broadcast media and for special events.
  • Prepares comprehensive reports, including researching, compiling and analyzing data for special projects and reports; provides information and assistance to members of the general public, the media and other institutions and organizations.
  • Administers the annual budget for the department; analyzes and reviews budgetary and financial date for advertising and marketing campaigns; controls and authorizes marketing expenditures in accordance with established resources and limitations.
  • Performs other duties as assigned.

 

Reports to: Assistant Vice President, Office for Advancement, Marketing & Communications

Qualifications

Required:  A Bachelor’s degree in public relations, communication, marketing, or a closely related field with a minimum of four years of related experience.

Additional Requirements:  A criminal background check will be conducted.

Preferred:  Three years of experience related to public relations and three years of supervisory experience.

General Knowledge, Skills and Abilities

  • Principles and techniques of communications, community and public relations.
  • Federal, State, District and other applicable laws, codes, regulations, policies and procedures related to assigned activities.
  • Research and analysis techniques.
  • Conflict resolutions principles and techniques.
  • Principles and practices of administration, supervision and training.
  • Operation of a computer and assigned software.
  • Demonstrates interpersonal skills using tact, patience, and courtesy.
  • Demonstrates ability to write and edit using AP style.
  • Presents a positive image of the College in the broader community.
  • Analyzes situations accurately and adopts an effective course of communication strategy and action.
  • Establishes and maintains cooperative and effective working relationships with community and business leaders, residents, managers, students and employees across various functions and areas.
  • Writes news releases, and comprehensive narrative and statistical reports.
  • Ability to coordinate and manage multiple projects at one time.
  • Maintain high quality work products that meet critical deadlines.
  • Works independently with little direction.

 

If you are a retiree of the Florida Retirement System (FRS), please check with the FRS on how your current benefits will be affected if you are re-employed with the State of Florida. Your current retirement benefits may be canceled, suspended or deemed ineligible depending upon the date of your retirement.

Santa Fe College (SF) is committed to maintaining a work and educational environment that embraces diversity and where no member of the college community is excluded from participation in, denied the benefits of, or subject to discrimination in any college program or activity based on: their race, ethnicity, national origin, color, religion, age, disability, sex, pregnancy status, gender identity, sexual orientation, marital status, genetic information, political opinions or affiliations, or veteran status. This commitment applies to employees, volunteers, students, and, to the extent possible, to third parties, applicants for admission, applicants for employment, and the general public. http://www.sfcollege.edu/eaeo/
 

Inquiries regarding non-discrimination policies or concerns about discrimination or harassment, including concerns about sexual harassment or sexual violence under Title IX, should be directed to: equity.officer@sfcollege.edu

Santa Fe College reserves the right to extend deadlines and/or not to offer advertised positions.

Preference will be given to eligible veterans and spouses of veterans.

Santa Fe College offers a complete benefits package to full-time employees including health care, dental, vision, retirement, flexible spending accounts, life insurance, long-term disability, holidays, vacation, and sick leave. Employees can also take advantage of many perks and discounts.
To learn more details, visit our Employee Benefit Information page.



If you are a retiree of the Florida Retirement System (FRS), please check with the FRS on how your current benefits will be affected if you are re-employed with the State of Florida. Your current retirement benefits may be canceled, suspended or deemed ineligible depending upon the date of your retirement.

Santa Fe College (SF) is committed to maintaining a work and educational environment that embraces diversity and where no member of the college community is excluded from participation in, denied the benefits of, or subject to discrimination in any college program or activity based on: their race, ethnicity, national origin, color, religion, age, disability, sex, pregnancy status, gender identity, sexual orientation, marital status, genetic information, political opinions or affiliations, or veteran status. This commitment applies to employees, volunteers, students, and, to the extent possible, to third parties, applicants for admission, applicants for employment, and the general public. http://www.sfcollege.edu/eaeo/

Inquiries regarding non-discrimination policies or concerns about discrimination or harassment, including concerns about sexual harassment or sexual violence under Title IX, should be directed to: equity.officer@sfcollege.edu

Santa Fe College reserves the right to extend deadlines and/or not to offer advertised positions.
Preference will be given to eligible veterans and spouses of veterans.

Agency
Santa Fe College
Address
3000 NW 83rd Street RA-100

Gainesville, Florida, 32606
Phone
3523955185