Associate Director for Enrollment Marketing, Communications, & Events

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Position Details

Summary

Operating Title	Associate Director for Enrollment Marketing, Communications, & Events
Long Classification Title	Communication Information Specialist II
Campus Location	Plymouth
Department	PSU Admissions
Summary of Position	The Associate Director for Enrollment Marketing, Communications, & Events is essential to supporting the Director of Admissions in meeting the enrollment goals and educational mission of PSU. The Associate Director for Enrollment Marketing, Communications, & Events will assist with the creation and deployment of a marketing plan that will include: digital, print, social media, and branding. The Associate Director will also assist with and supervise the on campus events as related to prospective students and families. This position has primary responsibility for student recruitment materials/content and ensures that admissions related web pages are accurate and up to date. This position will also work with the Director of Admissions in developing, implementing, and monitoring a communication plan.
Acceptable minimum level of education	Bachelor's
Acceptable minimum years of experience	3 years
Additional Job Information
Posting Number	PS4431FY24
Other minimum qualifications	Strong written and verbal communication skills, including the ability to describe University programs and campus culture Public speaking skills Experience working with a multicultural student population Ability to work and initiate independently as well as in a team environment Strong attention to detail with a keen eye for marketing needs Proficiency with Excel, Slate, and other data management tools Willingness to be innovative using technology in recruiting students Ability to analyze marketing data (i.e. google analytics) and determine ways to increase school’s digital presence for recruiting purposes The ability to plan, organize and implement programs and projects related to the University’s enrollment goals Leadership/Management experience; and ability to travel domestically as needed
Additional Preferred Qualifications	Master’s degree preferred Valid driver’s license.
Salary Information	Salary is complemented by a comprehensive benefits package which includes medical, dental, retirement, tuition, and paid time off.
Quicklink for Posting	https://jobs.usnh.edu/postings/59738
Percent Time Information (FTE)	1.00
Grade	18
EEO Statement	The University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.
Institution Information	Plymouth State University offers high-quality baccalaureate, graduate, and doctoral degree programs. Through research and innovative community partnerships, the University contributes to the economic, social, cultural, and environmental development of the North Country and Lakes Region of New Hampshire and beyond. Plymouth State University (PSU) is transforming the campus to create a first-of-its-kind university holistically organized around integrated clusters. Our goal is to provide a dynamic interdisciplinary and innovative learning environment. Students, faculty, staff, and community will connect to solve real-world challenges that will benefit people and organizations at all levels. We are a residential and comprehensive university with a warm and engaged learning community focused on teaching excellence and regional engagement. The University is located in the heart of the Lakes Region and White Mountains of New Hampshire and serves approximately 4,300 undergraduate and more than 2,000 graduate students. Our Integrated Cluster Learning Model amplifies the educational experience and strengthens the institution’s legacy of interdisciplinary study and applied experiential learning. PSU students will work in teams with faculty and partners within 7 Integrated Clusters of degree programs: Exploration and Discovery; Innovation and Entrepreneurship; Arts and Technologies; Health and Human Enrichment; Justice and Security; Education, Democracy and Social Change; and Tourism, Environment and Sustainable Development. Now is an exciting time to join Plymouth State and help shape our new kind of university and ultimately tomorrow’s leaders. Surrounded by lakes and mountains, PSU’s 170-acre campus provides students with an outstanding natural laboratory for learning and an ideal setting for outdoor recreation. PSU has consistently earned national recognition for its commitment to community service, environmental sustainability, academic excellence, and employee wellness.

Posting Details

Posting Date	02/12/2024
Open Until Filled	No
Closing Date
Posting Open to Internal Candidates Only?	No
Interested Internal Candidates Exist?	No
Job Category	Salaried Staff (Exempt)
Appointment Type
If TERM position provide projected end date
Equipment/Instruments
Drivers License and Physical Requirements. Please check all items that apply.	None applicable

Duties / Responsibilities

Job Duties

Duty/Responsibility	Develop, execute, and manage digital engagement strategies to incoming students, including undergraduate and graduate. Assist with the creation and deployment of all print and digital brochures to cover the entire enrollment cycle. Monitor and manage communication flows and campaigns deployed throught the CRM for all incoming student populations. Monitor all campaign performance and report findings to leadership in the division.

Duty/Responsibility

Develop, execute, and manage digital engagement strategies to incoming students, including undergraduate and graduate.
Assist with the creation and deployment of all print and digital brochures to cover the entire enrollment cycle.
Monitor and manage communication flows and campaigns deployed throught the CRM for all incoming student populations.
Monitor all campaign performance and report findings to leadership in the division.

Duty/Responsibility	Create and implement social media campaigns for student recruitment Relationship management with enrollment and marketing vendors for the purpose of student recruitment and branding within enrollment management. Optimize and cultivate webpage for positive and effective user experience for admissions and other student populations highlight student journey stories for the purpose of new student recruitment

Duty/Responsibility

Create and implement social media campaigns for student recruitment
Relationship management with enrollment and marketing vendors for the purpose of student recruitment and branding within enrollment management.
Optimize and cultivate webpage for positive and effective user experience for admissions and other student populations
highlight student journey stories for the purpose of new student recruitment

Duty/Responsibility	Assist with planning and delivery of all on campus events. Supervise the enrollment events and marketing coordinator Present admissions information to prospective students and their families during on campus visits (as needed);

Supplemental Questions

Required fields are indicated with an asterisk (*).

Documents Needed to Apply

Required Documents

Resume/Vita
Cover Letter
(3) Professional References Contact Info