Associate Vice President, Marketing and Brand Management

School/Division: University Relations
Office: Office of the Vice President for University Relations
Full-Time or Part-Time: Full-Time
About Hofstra Hofstra University is a nationally ranked and recognized private university in Hempstead, N.Y. that is the only school to ever host three consecutive presidential debates (2008, 2012 and 2016). At Hofstra, students get the best of both worlds. Our campus is a leafy oasis just a quick train ride away from New York City and all its cultural, recreational and professional opportunities. We offer small classes and personal attention, with the resources, technology and facilities of a large university. Students can choose from more than 160 undergraduate program options and 165 graduate program options in the liberal arts and sciences, education, health professions and human services, the Peter S. Kalikow School of Government, Public Policy and International Affairs, the Fred DeMatteis School of Engineering and Applied Science, the Frank G. Zarb School of Business, the Lawrence Herbert School of Communication, the Maurice A. Deane School of Law, the Hofstra Northwell School of Nursing and Physician Assistant Studies, and the Donald and Barbara Zucker School of Medicine at Hofstra/Northwell. Hofstra University is a dynamic community of more than 11,000 students from around the world who are dedicated to civic engagement, academic excellence and becoming leaders in their communities and their careers. Hofstra University is an equal opportunity employer committed to fostering diversity in its faculty, administrative staff and student body. We especially encourage women, people of color, members of the LGBTQ+ community, veterans and people with disabilities to apply.
Description: Reporting to the Vice President of University Relations, the Associate Vice President of Marketing and Brand Management (AVPM), will oversee the planning, development and execution of the University’s marketing and brand initiatives with primary responsibility to shape the University’s brand strategy. In partnership with the VP of University Relations, the AVPM will work closely with the President, Provost, and Deans to create, brand strategies that will increase regional, national and international awareness of Hofstra University.

Characteristic duties and responsibilities include, but are not limited to:
• Directs the University’s efforts to enhance reputation and awareness with opinion and educational leaders nationally; works with the President, Provost and Deans on enhancing rankings and increasing outreach, through marketing, events and public and media relations.
• Partners with the Office of Admission to ensure the brand is incorporated into new strategies and tactics developed to support admission and institutional goals.
• Acts as publisher for the university website, overseeing design, function and content; integrating brand principles and ensuring best practices in organizational structure, search engine optimization, accessibility and interactivity are maintained
• Oversees a centralized team of 20 marketing, creative services, and public relations professionals, to include setting objectives, managing budgets, monitoring performance, and assessing outcomes.
• Works closely with constituent-based marketing professionals embedded in enrollment, development, athletics and Schools.
• Provides leadership for the development, implementation and analysis of social media strategies with a direct impact on the University brand, perception, marketing, recruitment and engagement goals. Executes campaigns that empower constituents to spread brand messages virally and increase the quality of fans, followers, champions, and ambassadors.
• Develops a compelling and impactful brand platform that positions the University to accomplish its strategic goals.
• Reviews, edits, and approves the University’s most visible and strategic marketing plans, marketing content, and marketing assets (including web, print, digital, radio, television) and ensure quality control, content appropriateness, tone, mission integration, brand platform alignment, and that target objectives are considered.
• Working with the University Relations business office, leads the University’s business activities related to trademarks, licensing, enforcement, compliance, and promotions to maximize revenue generation and visibility opportunities.
• Develops, implements, and manages a strategic media relations program targeted at enhancing the brand and reputation of the University, faculty and individual academic programs.
• Understands and analyzes marketplace trends, data, and models to develop strategy, including overall communications planning, marketing research, academic program development, public and outreach efforts.

Qualifications: MINIMUM QUALIFICATIONS:
• Bachelor’s degree required.
• Minimum of 10 years of related experience with brand management, marketing and communication experience in positions of increasing responsibility.
• Minimum of 5 years’ experience in a senior leadership role with a hands-on collaborative style and a proven ability to supervise creative, communications and technical personnel; manage complex projects with deadlines, budgets and outside resources.
• Proven ability to develop a project from concept to completion, review the effectiveness of processes to ensure professional standards and high quality as well as the ability to implement brand and marketing strategies in the execution of video, social media and other interactive media projects.
• An excellent writer and storyteller with a collaborative style that demonstrates relationship building and consensus-building.
• Possesses exceptional verbal and written communications skills and compelling and impactful presentation abilities.
• Ability to motivate and inspire creative, communications, and marketing teams as well as colleagues, constituents, leaders, and outside partners.
• Experience brainstorming ideas and concepts for brand marketing campaigns and recommend solutions within the context of an institutional brand, communication, and marketing strategy.
• An understanding of creative (Adobe Creative Suite), survey and Office production, as well as digital marketing, monitoring, analytical and email software programs.
• Ability to work across the university, to assess the needs of internal clients and suggest appropriate programs and ideas to meet needs.

PREFERRED QUALIFICATIONS:
• Master’s Degree in related discipline strongly preferred.
• Prior experience working within higher education preferred.
Application Instructions: Resumes will be reviewed beginning May 20th. For consideration, please send a cover letter with salary requirements and resume to: UniversityRelations@hofstra.edu. Please indicate "AVP, Marketing & Brand Management" in the subject line.
Voluntary Self-Identification All applicants are invited to complete the three (3) voluntary self-identification forms
Deadline: Open until filled
Date Posted: 05/11/2022
Posting Number: 896646-22

Hofstra University is an equal opportunity employer, committed to fostering diversity in its faculty administrative staff and student body, and encourages applications from the entire spectrum of a diverse community.